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The description below is for an image or graphic that appears in the page: Keeping babies safe

Image description

A poster explaining the ICON programme.

ICON is an acronym, which is explained on the poster. The details are as follows:

I – Infant crying is normal, and it will stop! Babies start to cry more frequently from around two weeks of age. The crying may get more frequent and last longer. After about eight weeks of age, babies start to cry less each week.

C – Comfort methods can sometimes soothe the baby crying and the crying will stop. Think about are they: hungry; tired; in need of a nappy change. Try simple calming techniques such as singing to the baby or going for a walk.

O – It’s OK to walk away if you have checked that the baby is safe and the crying is getting to you. After a few minutes when you are feeling calm, go back and check on the baby.

N – Never, ever shake or hurt a baby. It can cause lasting brain damage or death. If you are worried that your baby is unwell, contact your GP or call NHS 111

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