Every Baby Matters – A consistent message
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We believe that families should receive clear and consistent baby safety messages, wherever they seek support.

Whether a parent speaks to a midwife, health visitor, GP, early years practitioner, social worker, police officer or community worker, every conversation is an opportunity to:

- Ask how the family is coping
- Reinforce safer sleep advice
- Talk openly about infant crying
- Make it easier to ask for help
- Connect families with support

When parents are exhausted or under pressure, consistent messages matter. Every contact counts. Every conversation can help keep a baby safe.

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This post is part of our Every Baby Matters campaign, which brings together guidance and resources to help keep Devon’s babies safe. You’ll find more information and resources in [our Every Baby Matters bulletin](https://news.info.devon.gov.uk/rf-hcj27/share).