Article published on 13 November 2026.

Every Baby Matters – A consistent message

An illustration of a baby's hand holding an adult's finger, alongside the Devon SCP logo and the words Every Baby Matters

We believe that families should receive clear and consistent baby safety messages, wherever they seek support.

Whether a parent speaks to a midwife, health visitor, GP, early years practitioner, social worker, police officer or community worker, every conversation is an opportunity to:

  • Ask how the family is coping
  • Reinforce safer sleep advice
  • Talk openly about infant crying
  • Make it easier to ask for help
  • Connect families with support

When parents are exhausted or under pressure, consistent messages matter. Every contact counts. Every conversation can help keep a baby safe.

This post is part of our Every Baby Matters campaign, which brings together guidance and resources to help keep Devon’s babies safe. You’ll find more information and resources in our Every Baby Matters bulletin.


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