Every Baby Matters – Understanding ICON

Babies cry. It’s normal, but it can also be stressful and exhausting for parents and carers.

The ICON message offers simple, memorable advice:

I: Infant crying is normal
C: Comforting methods can help
O: It is OK to walk away
N: Never, ever shake a baby

Sharing these four key messages can help keep babies safe and support families during difficult moments.

For more information, check out the ICON website, which has resources for professionals and information and advice for parents and carers, or refer to our pre-birth and early years information.

This post is part of our Every Baby Matters campaign, which brings together guidance and resources to help keep Devon’s babies safe. You’ll find more information and resources in our Every Baby Matters bulletin.